The Story of this Blog
Launched in 2015, Traverse is a Germany-based travel blog focused on empowering millennial travelers to maximize their food and travel adventures through actually useful travel planning resources. Traverse is not one of those fluffy content corners of the internet — don’t expect to find any posts about the “15 photos to inspire a trip to _____” kind of crap.
I write detailed, comprehensive travel guides so that my readers can have a one-stop shop for their trip planning needs. This blog highlights stories of travel with a strong emphasis on city breaks, sustainable consumption, socially responsible activities, and delicious culinary adventures for career-focused travelers with limited time-off.
Writing a mixture of practical how-to’s, honest + intentional guides, and expectation-setting advice from over 15 years of international travel experience, Traverse Blog is an informative and kind brand of travel empowerment. Traverse Blog focuses on visual storytelling through captivating photos and videos to pair with high quality written content.
Who Reads Traverse?
My readers are a lot like me — English speaking millennials between ages 25-34 largely based in North America and Europe. Traverse averages roughly 50,000 monthly page views. Most of my readers are new visitors directed to my site via Pinterest and SEO optimized search traffic from Google.
If you interested in seeing all of the nitty gritty details about my site’s monthly analytics, readership demographics, and previous campaigns and partnerships, I welcome you to review my most recent media kit below.
Off the site, my content is shared to a combined 10,000+ followers on multiple platforms including Instagram, Pinterest, Twitter, YouTube and Facebook. The core strengths of my content are engagement and a long shelf life.
Where the industry average for Instagram engagement is 1-3%, my posts regularly get 10-12% engagement rates, and my high Pinterest traffic rates guarantee that blog posts will engage readers for 6-12 months after the publish date.
What Do My Previous Partners & Clients Say?
Interested in Partnering with Traverse?
It is 2022 so by now, we are all privy to how the whole ‘influencer economy’ works. I have been on the client and creator side of the equation, and I understand what goes into a successful partnership. You can expect me to be highly organized, deeply professional, and diligently timely with my deliverables.
Think your brand is a good fit for Traverse? You can reach out to me at megan.traverseblog@gmail.com to start a conversation about how we can work together. I am also a big side-hustler, so if you are interested in freelance projects or commissioned pieces, I am certainly open to it. Just drop me a line and we can go from there!