Located on the far east side of Wisconsin along Lake Michigan lies the cheese state’s largest city—Milwaukee. Thanks to its close proximity to several other cities, such as Chicago, Madison, Rockford and Green Bay, Milwaukee is an accessible day trip destination within the Midwest. I grew up outside of Milwaukee and it is a city that I’ve recently grown to really enjoy. I recently led a day trip tour to Milwaukee with ShesWanderful, a women’s travel community, where we explored some of the highlights of the city’s revitalized downtown.
Although 24 hours in Milwaukee will show you most of the highlights, there is plenty to explore in this city to easily fill a whole weekend trip if you have more time!
One of the things that I grew to love about Milwaukee, my home town, is the sense of pride that swells in the city. It previously felt enigmatic to me, like I couldn’t identify what the vibe of the city was. But upon hearing other traveler’s impressions of the city, it clicked for me. Milwaukee is a city that embodies Midwestern culture in a humble, unpretentious way with residents that feel strongly about their identity, their city and their food but don’t need to talk about how much they love it all the time. Milwaukee is that self-confident friend who knows that it they are cool, but doesn’t feel the need to brag about it.
Milwaukee had transformed over the years since I grew up there, and I took a step back to simply appreciate that Milwaukee was a city on the rise, a city to be proud of. My pride in the transformation of Milwaukee was groundless, considering I had no stake or responsibility in how the city had changed, but I felt the feeling nonetheless. Like so many other cities around the midwest, Milwaukee is in the throes of urban renaissance. Naturally this development comes fraught with challenges like gentrification and displacement of low-income residents. Urban redevelopment is a massive challenge facing our society and I don’t want to sugarcoat the disruption and harm that result when neighborhoods turn over. But with urban development also comes positive changes, particularly when independently-owned businesses, boutiques and bespoke craft studios open up around the city. It is exciting to see restaurants and businesses thriving as Milwaukee redevelops the downtown neighborhoods.
Here are my suggestions for what to see and what to expect with 24 hours in Milwaukee, Wisconsin.
Milwaukee Public Market
Perhaps my favorite of all the Milwaukee attractions is Milwaukee Public Market. Modeled after the highly popular public market in Seattle, Milwaukee’s year-round indoor market is housed in a cavernous industrial-style building filled with natural light to illuminate the delightful assortment of food and dessert purveyors. Ranging from fresh fish to hand-crafted chocolates, the Public Market offers a little bit of everything for every type of visitor. Wandering through the approximately 20 stalls is fun, and then you can sit down in the upper deck’s dining area to enjoy the view!.
Eat Like a Local
Sconnies, a shortened name for Wisconsinites, love to eat and Milwaukee is one of the best cities in the state to enjoy a good meal. There is a diverse selection of eateries from food trucks and fast casual spots to high end James Beard winners. A few highlights I would recommend include Purple Door Ice Cream for a delicious scoop of Wisconsin dairy ice cream, Sweet Diner for a yummy brunch, Drink Wisconsibly for standard Wisco food, DanDan for hip Chinese food or Movida for modern Spanish tapas.
Milwaukee River Walk
Thanks to a government-funded large-scale redevelopment of the Milwaukee riverfront, the pedestrian friendly riverwalk has recently connected its northern and southern branches offering nearly 3 miles of walkway in the heart of the city. Backing up onto apartments, parks and restaurants, I would recommend walking along at least one stretch of the riverwalk during a visit to Milwaukee because it is a beautiful and scenic part of the city.
Milwaukee Art Museum
I remember when the new, now famous, section of the Milwaukee Art Museum was built, transforming the waterfront area of the city. Designed by famed architect Santiago Calatrava, the Milwaukee Art Museum has become the defacto mascot of the city thanks to it’s stunning bird-like facade with retractable “wings” that open twice daily. This building is something special—the first time I saw the wings open, I was absolutely amazed. They are delicate looking, but then you get up close to appreciate the true size of these massive wings. Once inside the beauty doesn’t stop. The interior atrium of the Milwaukee Art Museum is almost as striking as the outside with its dizzying white lines and unique shapes, and it is free to go in! There is a permanent collection as well as rotating exhibits to enjoy during your visit.
One of the proudest parts of Milwaukee history is beer brewing (the baseball team is even named after it!) and no day trip to Milwaukee would be complete without at least one beer related stop. There are lots of places to try beer in the city, from tap rooms to bars to breweries. If you are looking for a brewery tour, Lakefront Brewing and Milwaukee Brewing Company both offer fun and engaging tours of their breweries with beers included in the ticket price. If you’re more of a taproom fan, definitely check out MobCraft, a small craft brewery that creates their beer flavors based on community-suggested recipes.
Historic Third Ward
One of the most iconic neighborhoods in Milwaukee is the Third Ward, just south of downtown and east of the river. Once home to the warehouse district of the city, the Third Ward now sits on the pulse of the city’s food and restaurant culture, along with a variety of high-end boutiques and shops. If there was a self-described “trendy” neighborhood in Milwaukee, this would be it! You could spend hours window shopping in the Third Ward with local favorites like the plant & home decor focused ModGen, high-end men’s boutique Mil Works, the always Instagrammable Broadway Paper, and local shoe purveyor Shoo.